The Impact Of Organizational Ambidexterity On The...

â€Å"Organizational ambidexterity refers to an organization’s ability to be efficient in its management of today’s business and also adaptable for coping with tomorrow’s changing demand. Just as being ambidextrous means being able to use both the left and right hand equally, organizational ambidexterity requires the organizations to use both exploration and exploitation techniques, to be successful.† Ambidexterity allows the organization to be creative and adaptable, while continuing to use traditional methods of operating. Exploration involves searching for new opportunities and capabilities. This includes innovation which also includes a level of risk but this innovation leads to a competitive advantage, whereas exploitation involves implementation of existing opportunities and capabilities. Companies that focus only on exploration face the risk of wasting resources on ideas that may not prove useful or never be developed eg. â€Å"Kodak excelled at film photography but has not been able to make the leap to digital cameras†. On the other hand, companies that focus only on exploitation may accept minimum performance and products and fail to reach optimal levels of success. Therefore there has to be a balance between the two strategies within the organization. An organization that is successful in using both exploiting and exploring strategies is termed ambidextrous. Such an organization is able to separate its exploratory units from its exploitative ones thus leading toShow MoreRelatedAn Effective Customer Relationship Management ( Crm )1061 Words   |  5 PagesEFFECTIVE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) STRATEGY SHOULD ENCOMPASS RANGE OF ACTIVITIES INCLUDING CUSTOMER CENTRIC SERVICES AND PRODUCT DESIGN, IT ALSO PLAN ON WORKING SOFTWARE CAPABLE OF TRACKING, AUTOMATING, ORGANIZING COMMUNICATION WITH CUSTOMERS. IN CRM SOFTWARE IS A CLASS OF PROGRAMMING THAT COVERS AN EXPANSIVE ARRANGEMENT OF APPLICATIONS AND SOFTWARE INTENDED TO HELP ORGANIZATIONS OVERSEE CUSTOMER INFORMATION AND CUSTOMER COOPERATION , ACCESS BUSINESS DATA, AUTOMATED SALES, MARKETINGRead MoreIntended And Emergent Essay2748 Words   |  11 Pagesï » ¿Evaluate the suitability of the emergent and intended approaches to strategic management for Tesco One of the world’s largest retailers operating in 12 different countries and with over 500,000 employees is Tesco PLC (Tesco, 2014). Tesco’s states their strategic priorities as to continue their investment in the strong UK businesses, establish a multichannel leadership and to pursue disciplined international growth (Tesco, 2014). In any company, strategy plays a key part in its success or failureRead MoreNew Developments in Technology Management7684 Words   |  31 PagesAcademy of Management Learning Education, 2009, Vol. 8, No. 3, 324 –336. ........................................................................................................................................................................ New Developments in Technology Management Education: Background Issues, Program Initiatives, and a Research Agenda PHILLIP H. PHAN The Johns Hopkins University DONALD S. SIEGEL University at Albany, SUNY MIKE WRIGHT Nottingham University Business SchoolRead MoreUk / Sustainability Stories Reading Lm )2055 Words   |  9 PagesThe word sustainability has been defined ‘as the development that meets the needs of the present without compromising the ability of the future generations to meet their needs’ (Mansdorf, 2010). True Food Co-operatives in UK is a community owned business which specializes in the sale of eco-friendly household products, organic food and vegetables (Thompson, 2011). The company sells the products weekly in the neighborhood markets, and has implemented the unique strategy of selling 90 of their products