What statistical measures should be used to assess the commercial Assignment

What statistical measures should be used to assess the commercial viability of an organisational website What would these measures show, and what would they not show - Assignment Example Therefore, commercial viability of an organization can be gauged by examining the performance of its commercial website. Performance of an organization’s website can be checked in terms of legal, technical, and marketing viabilities. According to Clark (2013), examining a website’s operational viability should be free from subjective analysis. In order to foster objectivity, analysis on a website’s viability is conducted though statistical measures. Common statistical measures applied in measuring website’s commercial viability include; central tendency measures like mean, dispersion measures like standard deviation, and linear correlation measures like Pearson correlation coefficients. Website’s viability can be ascertained by acknowledging the number of visitors viewing an organization’s web page. A high number of visitors signify increased attraction of website contents on potential customers. Contrarily, low number of visitors indicates lack of attractiveness by an organization’s website. Monitoring the number of visitors on a daily basis is not only time consuming but also monotonous. Therefore, central tendency measure of arithmetic mean can be used to determine the average number of a website’s visitors over a finite period. Perry (2006) mentioned that arithmetic mean is a representative measure which provides an overview description of a data set distribution. Unlike other measures of central tendency like mode and median, arithmetic mean summarizes behavior of a data set in a representative manner. Measuring website’s viability using mean provides an inference about the average number of persons visiting a web page. Contrarily, use of arithmetic means in statistical analysis has demerits. Arithmetic mean does not describe any relationship between multiple variables that influence the number of visitors entering a website. Undeniably, a central tendency