The Five Types of Memory Essay -- memory, psychology,

The human body is a complex structure. The brain being the most complex organ has the most work to do. The human memory consists of a process in which memories are stored and remembered. According to Intelegen Inc., there is this unique process of Memory in which the process only involves three stages. In the stages of this process, the memory is formed, retained, and retrieved. There are three stages of the five different types of Memory; the three stages are encoding, storage and retrieval. The five types are Memory is classified by a few different characteristics. Declarative Memory is the memory of dates, historical facts, and telephone numbers (Silvia Cardoso). It is easier to build up Declarative Memory but can be easily forgotten as well. Procedural Memory is the memory/ability to drive a car, to play sports and tie shoes. This type of memory involves repetitive practices. The other of types of memory is Elaboration, Self Referent and Visual Imagery. Elaboration is known as memory associating with other information. Self Referent Memory is how it is made personally relevant. Then, there is Visual Imagery, which can be used in a few ways, one of which can be used to add richness to the material to be remembered. The first stage is known as Encoding, which is how the memories are formed. Encoding requires selective attention to the material to be encoded (Intelegen Inc.). All the messages are registered but only the meaningful ones are put into memory. There are different types of encoding. Structural Encoding is the first; it keeps emphasis on the physical structural characteristics, also known as the shallow level. Phonemic Encoding is the second; it keeps the emphasis on the sounds of words, the intermediate level. ... ...By this it is meant that some see the glass half empty or half full, then it is stored into their memory and then relate everything else to that. When thoughts and ideas grow off one another once the first part is lost it becomes hard to bring any of the memory back. This happens often, anyone can have a retrieval flaw and thus it messes up the whole system. The three stages are encoding, storage and retrieval and there are five types of memory. Memory may seem to come and go but yet it will always be there. When starting to age the thing is that losing memory is always the problem. The problem is trying to find where in the mind it was stored. This complex process will be one of the only things that will not change over the years seeing as of now there is no way to input the human brain with fake memories but that does not mean in the future that will not happen.

Organizing Work Essay

McDonalds Corporation It has become clear to upper management that the way McDonald’s has been operating over the past decade is not helping in moving the company forward. Upper management feels that the company is falling behind, and changes must be made immediately. The changes need to start with how the organization is structured. Once proper changes in structure are made, it is believed that McDonald’s will then be able to implement plans that will lead McDonalds into a successful future. The purpose of this paper is to make recommendations as to what changes in organizational structure would help McDonalds become more sufficient. Along with changes in structure the paper will also determine what work needs to be done, how it is to be done, and the approach that should be used to bring success back into the organization. Recommendations There have recently been talks between upper management about making necessary structural changes to the McDonald’s organization here in the U.S. The first recommended change is eliminating levels of management. Numbers of the past have shown that the old traditional way of communication and barriers of so many levels of management had become a barrier to decision making (Jennings, Maze, 2014). The team agrees with this change and believes that the change should be implemented as soon as possible. The basis for this change is that it will help in bring the company closer to the customers. With so many layers of management it seems as if there is more time being spent arguing and talking to each other, rather than talking to the customer and making decisions. McDonald’s marketing has shown that they need to adapt to the current customer’s needs of what they want. McDonald’s  president has worked for McDonalds for the last ten years, and he has seen numbers drop drastically which means, it is time for change (Jennings, Maze, 2014). Essentially it is safe to say that McDonalds is losing its relationship with its customers. Another huge change that McDonalds has been thinking about is changing the number of divisions here in North America from three to four. It is believed that grouping the regions into four divisions, as well as eliminating some levels of management will allow for regional leaders to have more autonomy, and will allow leaders to set a menu based on the restaurants geographic location. According to the McDonald’s website, Jennings, Maze, (2014), â€Å"The changes are highlighted by the elimination of layers of management, giving leaders of its 22 U.S. regions more autonomy in setting the menus and making marketing decisions.† These changes will also allow McDonald’s leaders to restructure the menu to be more diverse to any one’s eating habit. They will be allowed to market more things on the menu than just burgers and fries. Change is good, and they are excited to embrace it. How to do Work Effectively Every organization has its’ own structure to follow. McDonald’s current structure is failing when it comes to the customers’ wants. This is why upper management has been talking about restructuring the design by dividing McDonald USA into four divisions. These divisions would include, Northeast, South, Central and West (Jargon, 2014). Each region would have a president in charge. Under each president there should be different types of managers who know the culture of each region. This will allow for the company to deliver the right product to the customers. They also need to remove some of the managerial levels because having too many managers’ results in decisions not being made. Eventually leading to a lack of growth in the business. McDonald needs to adapt according to the changes that are taking place in the world such as; the economy, competitors and technology. They need to have basic meals that fit all regions; in addition to that, they need to create new products to fit with the culture of each region. Sweet tea is a good example of a product that fits in with the culture in the south. Therefore it would be good for McDonalds restaurants in the south to  promote sweet tea. However, sweet tea is not very popular in the Northeast so it would be pointless to spend money promoting a product that no one is interested in. This is where the president of the region would need to find another product to promote. One that will fit the culture, and interest of the people in the Northeast. This means that management in each region needs to focus on research and development in order to make the right decision. In addition, technology is really important nowadays that is why McDonald needs to work with Apple to create an account in Apple Pay. Customers can pay quickly and order their food ahead of time. This will satisfy their customers because most of them do not have the time to wait to pick up their meal. It will take both an individual and team effort for McDonalds to complete the work. Upper level managers will need to work individually to make the right decisions. For instance, upper level manager should study the region and try to figure out how they can enhance the product or create a new product to fit the culture. Lower level employees need to work in teams so they can satisfy the customers. For example, the worker operating the grill cooks the meat and when it is done he or she passes it to another worker to make the sandwich according to the customers preference. Each team member is important because if they are not motivated to do their work the whole team will fail to deliver the product to the customer. It is very important that there is manager in each branch to motivate and coach the employees. Managers must be able to fill the role of an employee if the branch was crowded and direct them to do the right job. The manager should focus on increasing the sales by satisfying the customers. Best Approach McDonald’s Corporation needs to embrace that changes that are set to take place. Upper management will need to stick by their decisions, and have faith in their management. This means allowing the presidents in each of the four new divisions to take full control of operations within their regions. The division’s presidents must look to regional managers for input on necessary changes. It is up to them to find out what the customers want, and what the customers want is what they should get. Ideally McDonalds is looking to do two things when making these structural changes. The first is to keep the same basic product menu in every region, but allow for different  regions to add certain products that cater to the customers in that region. Second is to allow for decisions to be made more efficiently and effectively. Conclusion The planning for these changes has already begun and sometime in the immediate future the changes will be implemented. These are good changes and the team feels that they will eventually make a significant difference in the overall success of McDonalds Corporation. It is going to take time, but we feel these changes will lead us into the future on the right path. References Jennings, Maze,, L.J. (2014). McDonald’s Reorganizes US into Four Regional Divisions. Retrieved from http://nrn.com/mcdonalds/mcdonald-s-reorganizes-us-four-regional-divisions Jargon, Julie, (2014). McDonalds Plan to Change U.S. Structure. Rettrieved from http://online.wsj.com/articles/mcdonalds-to-change-u-s-structure-1414695278

Media Journalism Public And Criticize Policies - 999 Words

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